Greenwashing in Packaging
When we receive a nicely wrapped online package labeled "eco-friendly" or "sustainable," it feels good—like we're doing something right for the planet. But here's the twist: not all green packaging is truly green.
In fact, some of it may be even more wasteful than regular packaging. Have you ever unboxed something small, like lipstick or a phone case, only to find it buried in layers of cardboard, shredded paper, or fancy printed boxes? That's the problem we're talking about.
Green-Looking, But Not Green
Many companies want to appear environmentally friendly, so they add earthy colors, recycling symbols, or "100% recyclable" text on their packaging. It looks eco-conscious, but in practice, it might involve more materials, more energy to produce, and more space in shipping. That extra space means more delivery trucks, more fuel, and more pollution.
So while we think we're buying green, we're actually supporting more waste in a new disguise.
Extra Packaging ≠ Extra Care
Some brands pack products like they're rare treasures—double boxes, tissue paper, foam corners, and even cloth bags—just to create a premium feel. But most of these extras go straight to the trash. It feels nice for a second, but in the long run, it just adds to landfill pressure.
We need to ask ourselves: is all that really necessary? Or is it just marketing?
Is Biodegradable Always Better?
You've probably seen packaging made from "biodegradable" or "compostable" plastic. That sounds great, but here's the catch: many of these materials need special conditions—like industrial composting facilities—to actually break down. If we throw them in regular bins, they can end up polluting just like normal plastic.
So unless we know exactly how to dispose of these materials, they might not be as harmless as they seem.
Paper Isn't Perfect Either
It's easy to think that switching from plastic to paper is the solution. But producing paper packaging uses a lot of water, trees, and energy. And thick paper boxes are often heavier than plastic, which means higher transport emissions.
We're not saying paper is bad—but we need to use it smartly, and not overdo it just for the eco-label.
Less Packaging Is Better Packaging
The best kind of green packaging? Less of it. Many brands are now turning to minimalist solutions—reusable bags, flat mailers, or packaging that turns into return envelopes. Some even let us opt for "minimal packaging" at checkout.
As consumers, we can support these efforts by choosing brands that care more about the planet than about appearances.
What Can We Do?
We can't control how every company packages their items, but we can make better choices. Here are a few ideas:
• Choose stores with real sustainable packaging policies.
• Reuse boxes and bags whenever we can.
• Combine orders to reduce shipping frequency.
• Leave feedback when packaging feels wasteful.
Let's Unwrap the Truth
So next time we open a "green" package, let's pause and think—was this really eco-friendly, or just eco-looking?
We'd love to hear from you, Lykkers. Have you ever received a small item in a giant box? Or seen packaging that looked green but didn't feel right? Let's share our stories and help each other shop smarter—and greener.